About us


CardLink is a service for issuing and managing digital customer cards that can be added to Apple Wallet and Google Wallet (soon also in Huawei Wallet). With CardLink, businesses can easily create their own loyalty programs, bonus points, rewards, and more. It is part of the large software portfolio of GenCloud Ltd..

At GenCloud Ltd., we have been developing ERP, CRM, WMS, B2B, and E-commerce systems for businesses for over 30 years. Over the years, we have implemented various solutions to our products for building loyalty programs, bonus points, rewards, etc., until we decided to build a comprehensive, modern, and standalone solution that can be integrated both with our entire ecosystem of software and with external systems.

GenCloud Ltd. applied for and met the requirements to be a licensed issuer of such cards and their acceptance in Apple Wallet and Google Wallet. This gives CardLink the ability to be a reliable and secure partner for businesses.

CardLink develops best with the help and feedback from its clients. We would be happy to share your ideas and suggestions with us! We are ready to add new functionalities, business logic, and integrations with your systems.